He didn’t know much about websites but he did know he wanted people to be able to find his site while they were traveling. When I met with Jimmy, I helped him buy his domain and purchase hosting. I recommend to clients that they always keep these in separate accounts because if you ever want to change web hosts it is much easier. And the business owner has complete control of their domain.
We knew a mobile responsive theme would be the answer. We chose the Going Green Theme from StudioPress since the out of the box colors showed off the colors of the campsites.
I also set up the Google+ Local page.